LEARN
MARKETING
Imagination, Feeling, Culture
The world is more connected now than it's ever been, so how do you fit in? Are you visible to your audience?
We live in the age of content. Through some form or fashion, most people consume hours upon hours of media content per day, whether it's online, television, radio or some form of print media.
So with all of these people consuming content, why aren't you reaching your audience?
LEARN
MARKETING
Imagination, Feeling, Culture
The world is more connected now than it's ever been, so how do you fit in? Are you visible to your audience?
We live in the age of content. Through some form or fashion, most people consume hours upon hours of media content per day, whether it's online, television, radio or some form of print media.
So with all of these people consuming content, why aren't you reaching your audience?
LEARN
MARKETING
Imagination, Feeling, Culture
The world is more connected
now than it's ever been,
so how do you fit in?
Are you visible to your audience?
We explore media for many reasons. Some people seek to disconnect from the real world, while others are just trying to give their brain a break. But for whatever reason, the truth still remains that we are “slaves” to content. We jump on YouTube, we read the news, we’re always on social media. We are constantly seeking entertainment, information or education.
Those are the facts. Now how do we make those facts work for us?
The dilemma is that while there are billions of people using the internet, many of us haven’t found a way to tap into the masses. We haven’t figured out a way to get people to put their eyes on our products, or our content, or our brand.
Well the first problem is that you’re looking at it wrong. I stated in a previous blog entry that not everyone is your ideal audience. For instance, you’re not trying to reach a billion people to tell them about your real estate business. As a real estate entrepreneur, why would you waste time marketing to a person that is only interested in renting? The same goes for any type of business. Whatever business you’re in, I promise you: you have a specific clientele.
So this introduces an interesting dynamic, and it makes the problem a little simpler, because now we know that we aren’t necessarily trying to reach everyone on the internet. We’re just trying to reach the people that are naturally interested in what we have to offer.
For instance, with what we do here at Theatrical Harmony Media, we’re not trying to advertise our services to Joe down the street, who works a 9 to 5. No, our services are very acutely targeted to business owners, brand owners, public figures and personalities. Since we know who our target market is, it makes our job so much easier.
Our banner explains who our ideal audience is.
So here’s where I want you to take a second, and think about who your target audience is. What attributes does your ideal client have? Once you can answer that question, write it down and keep the answer close to you. (Make sure you keep it. We’re going to revisit this in another blog post.)
Now that we know who our ideal audience is, how do we tap into that demographic?
Well, the good news is that in this digital age, we’re all connected. All of us walk around with the capacity to reach the entire world at any given point in time, and we don’t even give it a second thought. We have these little gadgets called smartphones, but what they really are is little minicomputers that are almost constantly connected to the world wide web.
We explore media for many reasons. Some people seek to disconnect from the real world, while others are just trying to give their brain a break. But for whatever reason, the truth still remains that we are “slaves” to content. We jump on YouTube, we read the news, we’re always on social media. We are constantly seeking entertainment, information or education.
Those are the facts. Now how do we make those facts work for us?
The dilemma is that while there are billions of people using the internet, many of us haven’t found a way to tap into the masses. We haven’t figured out a way to get people to put their eyes on our products, or our content, or our brand.
Well the first problem is that you’re looking at it wrong. I stated in a previous blog entry that not everyone is your ideal audience. For instance, you’re not trying to reach a billion people to tell them about your real estate business. As a real estate entrepreneur, why would you waste time marketing to a person that is only interested in renting? The same goes for any type of business. Whatever business you’re in, I promise you: you have a specific clientele.
So this introduces an interesting dynamic, and it makes the problem a little simpler, because now we know that we aren’t necessarily trying to reach everyone on the internet. We’re just trying to reach the people that are naturally interested in what we have to offer.
For instance, with what we do here at Theatrical Harmony Media, we’re not trying to advertise our services to Joe down the street, who works a 9 to 5. No, our services are very acutely targeted to business owners, brand owners, public figures and personalities. Since we know who our target market is, it makes our job so much easier.
Our banner explains who our ideal audience is.
So here’s where I want you to take a second, and think about who your target audience is. What attributes does your ideal client have? Once you can answer that question, write it down and keep the answer close to you. (Make sure you keep it. We’re going to revisit this in another blog post.)
Now that we know who our ideal audience is, how do we tap into that demographic?
Well, the good news is that in this digital age, we’re all connected. All of us walk around with the capacity to reach the entire world at any given point in time, and we don’t even give it a second thought. We have these little gadgets called smartphones, but what they really are is little minicomputers that are almost constantly connected to the world wide web.
Enjoying this article?
Subscribe to be notified
when we post something new.
Enjoying this article?
Subscribe to be notified
when we post something new.
Enjoying this article?
Subscribe to be notified
when we post something new.
One of our favorite commercials by Pepsi that does a great job of pulling at your heartstrings.
They also understand the need to tap into the culture of a particular section of the population. We all have cultural ties with our various communities, and there’s nothing wrong with that. It’s important for a business or brand owner to understand this, and attempt to tap into those cultural ties. Again, we’re not reinventing the wheel here. There are many advertising campaigns that are centered around reaching a specific demographic, catering to and tapping into the culture of that demographic. But it’s important that when you do this, that you maintain your authenticity. People are not stupid, and if all you are seeking is a shameless money grab while doing nothing to contribute to the culture that you are attempting to use, then you are guilty of exploitation. There are MANY examples of this, and each time it happens, the backlash is swift.
So what have we learned here? Imagination, feeling and culture are key to reaching your particular audience; but first, it’s important that you understand who your audience is.
Here at Theatrical Harmony Media, we have experience with this. We help business owners, brands and public figures tap into their audience, crafting a plan that will make you successful. We want to work with you. To learn more, send us a message below.
One of our favorite commercials by Pepsi that does a great job of pulling at your heartstrings.
They also understand the need to tap into the culture of a particular section of the population. We all have cultural ties with our various communities, and there’s nothing wrong with that. It’s important for a business or brand owner to understand this, and attempt to tap into those cultural ties. Again, we’re not reinventing the wheel here. There are many advertising campaigns that are centered around reaching a specific demographic, catering to and tapping into the culture of that demographic. But it’s important that when you do this, that you maintain your authenticity. People are not stupid, and if all you are seeking is a shameless money grab while doing nothing to contribute to the culture that you are attempting to use, then you are guilty of exploitation. There are MANY examples of this, and each time it happens, the backlash is swift.
So what have we learned here? Imagination, feeling and culture are key to reaching your particular audience; but first, it’s important that you understand who your audience is.
Here at Theatrical Harmony Media, we have experience with this. We help business owners, brands and public figures tap into their audience, crafting a plan that will make you successful. We want to work with you. To learn more, send us a message below.
"I'm ready to get started today!"
You might be interested in
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
